Weekly provocations enriching the interstice between sport and cultural criticism.
PLATFORMING
INDEPENDENT
SPORTS JOURNALISM.
ArticulatingSport offers a timely and necessary intervention in today’s sports media landscape. By reassessing, reinventing and disrupting the dominance of fast-paced, bite-sized content, we aim to reinvigorate sports journalism with independent, in-depth, and thoughtfully critical reporting.
Our work is infused with intellectual nuance while remaining broadly accessible. In a world captivated by short-form distractions, ArticulatingSport dares to slow down, reclaiming the written word to create a literary space where complexity meets clarity. Our words encourage fans to evolve from passive spectators to engaged, discerning thinkers. We’re not just telling stories; we’re provoking the very fabric of sports coverage, forwarding a written space for imagination, analysis, and ultimately revealing how sporting culture shapes and influences society at large.
ORIGINAL and INDEPENDENT INTERVENTIONS
SUBVERTING
SPORTS JOURNALISM
SUBSTANTIVE SNIPPETS
With our SUBSTANTIVE SNIPPETS series, you get bite-sized articles packed with fresh ideas and sharp observations. Each day, we highlight key moments in sports, breaking down their cultural relevance and invite you to engage in important conversations.
PROVOCATIONS
Our weekly PROVOCATIONS series forms longer sustained engagements with the culture of sport. Our longer forms of analysis are grounded in a passion to subvert the way in which we approach and consider sporting events and controversies. The style of our provocations are truly original and centralise aspects that are controversial, detached, and depart from mainstream coverage.
ACADEMIC, ACCESSIBLE, AND ALTERNATIVE PERSPECTIVES
In both our daily substantive snippets and weekly provocations, we showcase bold viewpoints on current sporting issues and events. Across both series, we aim to make social and cultural commentary accessible for all readers and facilitate your critical thinking with fresh frameworks that challenge the traditional narratives perpetuated by legacy journalism.
DOUBLING-OUT and DOUBLING-DOWN with NECESSARY CRITICAL INTERVENTIONS.
At ArticulatingSport, we’re responding to what we see as the TikTokisation of sports media—a shift towards 30-second memes and bite-sized, <100-character updates that, in our view, have eroded the quality and imagination in sports journalism. We’re not here to oppose everything social media has brought to the table (after all, you can follow us here!), nor do we seek to overhaul existing models of sports writing. But in the wake of short-form video’s dominance, there’s a widening gap—and a growing appetite—among sports fans for an alternative.
We believe sports reporting must always consider its audience, balancing accessibility with depth. While we platform imaginative, critical, and rigorous writing, we consciously steer clear of hyper-intellectualising or adopting alienating academic language. Finding the sweet spot between specialist insight and accessibility for the average reader is essential to our approach.
Our mission is to curate a new wave of sports writing that bridges complexity and accessibility, offering fans a platform for meaningful discussion and thoughtful engagement with the sports they love.
Micro & Macro.
Our writing explores a diverse array of sports topics, stretching from niche areas to broad thematic investigations. We cover under-explored subjects as well as wide-ranging themes. For example, we might examine how the full-grain leather of a pair of boxing gloves speaks to the promotional divides between US and UK business strategy and explore how the cost of a pint and its plastic container can shed light on the structures of football club ownership. Our coverage provides both micro and macro perspectives.
Independent & Incisive.
At ArticulatingSport, we proudly offer high-quality opinion journalism without the barriers of a paywall, ensuring accessibility for all. We go beyond mere factual reporting and traditional journalistic frameworks, embracing a more opinion-led, creative, and conceptual approach. This commitment to innovation is most visible in our use of AI-generated imagery. To be clear, while every aspect of our writing is human-created—from ideation to the final draft—we incorporate new-age visual techniques to complement our original prose. By stepping away from conventional photographic realism, we create a rich visual vocabulary that mirrors the conceptually driven ideas defining our unique style .
ArticulatingSport is ushering in a NEW WAVE of ACADEMIC, ALTERNATIVE and INDEPENDENT opinion JOURNALISM. Curating SNIPPETS and lengthier PROVOCATIONS, we CHALLENGE and DISRUPT the current landscape
of agenda-driven SPORTS news, opinions and perspectives.
We would love to hear from you! Reach out to us with your thoughts, questions, or ideas. Letʼs connect and collaborate!